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IT ONLY COMES TWICE A YEAR

Cape Town’s CBD was awash with colour earlier this year (4 January 2014) when over 40 000 minstrels took to the streets in 75 spectacular troupes for the city’s annual Tweede Nuwe Jaar Minstrel Street Parade, one of the Mother City’s largest and most historic summer events – a cherished second salute to the New Year.

In keeping with an almost 200-year-old tradition, The 2014 Tweede Nuwe Jaar Minstrel Street Parade brought entire communities together for a colourful celebration, with the various brightly clad teams carrying a vibrant rainbow of umbrellas and dazzling over 60 000 spectators with toe-tapping songs and beautifully choreographed dances.

“The annual Tweede Nuwe Jaar Parade and the Cape Minstrels are part of the fabric of Capetonian culture. In this, the 20th year of South Africa’s democracy, it seems more fitting than ever to ring in the New Year a second time,” said then Mayoral Committee Member for Tourism, Events & Marketing, Councillor Grant Pascoe. 

This year, The Grand Parade (the celebration’s traditional starting point) featured grandstand seating, a food court, a prayer room, and vendors, as well as a screen and stage in front of City Hall, where talented local entertainers regaled crowds until, amid a crescendo of music and confetti, Executive Mayor Patricia de Lille officially opened the parade.

As excited crowds looked on, the 2014 Tweede Nuwe Jaar Minstrel Street Parade (which was moved from 2 to 4 January to accommodate a religious holiday on the former date) troupes got the show on the road with characteristically colourful showmanship, as well as brand new music and outfits, for a truly memorable event.

CSA handled all PR, media accreditation and promotion for the festive season, including the Tweede Nuwe Jaar Minstrel Street Parade, official New Year’s Eve Party, and Reconciliation Day Parade, among others.