• A world where brand needs to be so much more.
• Getting the brand-talent fit right – showing how.
• 3 Fundamental questions any brand needs to ask in a talent partnership.
• C&E Partners – adding value to agencies and brands.

A world where brands need to be so much more.

We live in a world where your brand must be so much more than ever before. Not only must you be a master storyteller, but you must also be impactful and authentic, and your brand partners need to be all of the above. In a time where the collaboration between brands and talent takes centre stage, a new player has stepped into the spotlight. C&E Partners London, a specialist brand-talent solutions consultancy launched recently, brings a new level of support to brands and agencies in their artist & influencer partnerships in the UK and EU.

A dynamic new division of innovative culture and entertainment agency CSA.global, (with roots in LA and Cape Town), C&E Partners is set to address the challenges faced by agencies and brands navigating the ever-evolving cultural landscape. With a track record of developing, supporting, and executing artist partnerships and culture campaigns across three continents, CSA.global has achieved over US$1B of earned media for its clients to date.

The right brand-talent fit: showing how

The inception of C&E Partners stems from a keen observation of the many hurdles agencies and brands encounter in their talent partnerships, from overinvestment to mismatched brand talent and forced messaging. Davin Phillips, Executive Director of C&E Partners, notes, “We see a massive gap where brands are often over-paying and not taking into consideration where an artist or influencer is in their individual journey – all of which impacts on the right brand-talent fit.”

Armed with substantial experience in artist management, C&E Partners understands the intricacies that influence talent partnerships’ pricing in today’s market. This knowledge forms the basis for a balanced brand-talent spending approach, ensuring that brands extract maximum value from their partnerships while respecting the creators.

3 Fundamental questions any brand needs to ask in a talent partnership

According to Davin Phillips, the three fundamental questions any brand custodian should ask before embarking on a talent partnership are: “Are you actively positioning your brand in culture or just using talent as a media buy? Are you buying wisely on rights or overspending on elements you don’t need? And are you ensuring campaign narratives raise the profile of brand & talent in a way that makes it rewarding to both? If not, you’re not unlocking the full potential of your artist & influencer partnerships.”

Beyond aiding in casting and managing the right talent for a brand role, C&E Partners focuses on transforming contractual agreements into symbiotic collaborations. This approach ensures that both parties value the relationship equally, fostering authentic narratives that resonate with audiences.

C&E Partners – adding value to agencies and brands

“C&E Partners’ goal is to add value to agencies and brands; to help them maximize their artist & influencer relationships by bringing artists credibly into the brand’s world – and vice versa. For brand relevance, that’s the sweet spot,” expresses Davin Phillips, emphasizing the importance of creating meaningful connections between brands and talent.

Apart from their expertise in building culture and entertainment campaigns for multinational brands and managing brand-talent relationships, C&E Partners’ leadership team boasts an impressive portfolio. They have successfully created award-winning short films and TV shows, developed number-one music hits, and managed tours with artists globally.

As the marketing industry continues to evolve, C&E Partners emerges as a catalyst for change. It offers a fresh perspective on the symbiotic relationship between brands and talent. A commitment to maximizing the potential of artist and influencer partnerships is its driving force.

“Finally that force has to be for good; and that’s what we freely dedicate ourselves to doing.  To help render brand talent partnerships that are collaborative, meaningful and impactful,” adds Davin Phillips.