C.S.A. is a global agency specializing in talent, communication and events, with specific expertise in brand journalism and influencer marketing. This provides CSA with the ability to act as an international network with impact and amplification. Being truly holistic across a variety of touch-points and able to generate influencer ecosystems, they connect the dots in brand partnerships.
Although C.S.A. has global reach, its Cape Town headquarters retains a distinct local focus - intent on establishing and promoting excellence African entertainment marketplace. As a leader in the field of influencer marketing the agency offers cutting-edge media and implementation strategies and campaigns, shaping positive perception and brand equity beyond what traditional communication channels can achieve. CSA is truly rolling out the red carpet to companies and brands across Africa.
Based in the heart of the global entertainment industry, CSA’s Beverly Hills headquarters has direct access to international talent that enables the agency to operate as a powerful global network with real impact. Through the international arm is an effective approach to bringing Africa to the world, and similarly allows trans-Atlantic brands the opportunity to break into the African market.
COMMUNICATIONS SERVICES AFRICA is a specialized strategic communications division which, in providing “rich communication”, reaches the individual and the collective market through authentic, sensory ideas and messages.
CSA’s 360° brand communication management approach begins with conceptualisation and strategy development, then moves through to activation and, ultimately, maintenance and constant improvement.
This encompasses activation-stage activities such as the generation of publicity strategies, advertising campaigns and promotions; creative actions to produce communications content (e.g. via press releases) and platforms (including web development and social media); logistical tasks such as project management, corporate & consumer communication, media buying, planning & liaison, reputation management; and even crisis communication.
Linking an appropriate, famous face to your event, campaign or endorsement can have a significant impact on your success. CSA Artist Attainment (CSAAA) has the network and know-how to manage all elements involved in celebrity procurement.
Celebrity brand collaboration and endorsement does not end at artist procurement. It extends to contract finalisation, transport & logistics, artist management, VIP security and celebrity leisure arrangements. CSA has all your bases covered.
CSA’s extensive local and international networks enable us to secure a wide variety of high-profile artists and celebrities – including supermodels, stars of the big & small screens, musicians and sportspeople – from around the world to collaborate with and grow your brand.
Celebrity Services Africa Events (CSAE) takes your vision and turns it into dynamic reality. With experience in realising Africa’s biggest events, CSAE assists from the conceptual phase, right through to the final logistics and practical considerations essential to your event’s success.
CSAE has a wide network of resources to take your event from storyline and production concept development all the way through to conclusion. Our service includes pre-event logistical considerations such as budgeting, risk assessment, permits and certificates, event sponsorship procurement, and structural engineering consultation; aesthetic arrangements such as stage, set, lighting and décor design; organisational components such as security, travel and transport, and project management; and entertainment elements from screen direction to show and artistic direction, and the procuring of talent.
With a bird’s eye view of global entertainment media and access to a powerful network of artists & celebrities, the establishment of Communications Services America was an organic phase of development for the company and, along with Celebrity Services Africa in Cape Town, offers its services to American, international and South African companies wishing to enter the American market.