Davin Phillips shares insider influencer marketing trends for 2021. The continued rise of micro influencers. Performance-based influencer marketing – it’s a thing. The data analytics turning influencer casting into science. Communicators VS Amplifiers....
What happens when people don’t trust your brand? Welcome the “Sincerity” trend! Whatsapp tries to contain fallout after privacy policy update. Downloads of Signal and Telegram skyrocket. Tesla CEO Elon Musk tweets “Use Signal”. A breakdown in “TRUST”. WhatsApp has...
How the pandemic changed shopping and now your branding needs to as well! Consumers are open to online retail, more than ever. Developing markets are catching up to online retail. Brands need to reach & retain customers online. Direct-to-consumer selling requires...
TALENT: TOP 5 winning moments for Bonang Matheba. Entrepreneur and award winning media personality Bonang Matheba has had another triumphant year, trending in social media and making waves in business. Here are her TOP 5 Moments: The Prestige Reserve by the...
TRENDS: The WIRE identifies the TOP 5 tech & social trends of 2020. Being creatures of habit, humans are never quite prepared to dramatically change their behaviour. Well, 2020 put paid to that idea and, as we were forced to experience the world from our homes...
The House of BNG launches the official taste of summer, with BNG Nectar, pure sparkling wine in a can! New offering from The House of BNG Pure sparkling wine in a can 2 variants, Rose’ and Blanc Trended on Twitter day of launch Bonang Matheba, founder of the House of...
