CORONA: FREE SURFER

Challenge

Free Surfer, a documentary from Corona Studios, stars the world’s first black pro-Big Wave champion, Cass Collier, and SA’s first black lifeguard-surfer, Khanyisa Mngqibisa. It explores themes of freedom which the ocean brings.

The Big Idea

The Ocean is Freedom

Execution

To acquire maximum publicity for & around the launch of Corona Studios Free Surfer, featuring stars, Cass and Khanyisa, amplifying the theme of ‘the freedom of the ocean’ as a key message.

4M
Earned Media
64M
Potential Reach
39%
Tier 1 Coverage