The LQP Horse Racing Festival is one of South Africa’s most prestigious sporting and social events. The challenge was to generate excitement and anticipation in the lead-up to race day, ensuring maximum visibility and engagement.
CSA developed a high-energy media and social media campaign designed to build momentum leading up to the event. By leveraging strategic media placements and digital buzz, the campaign positioned LQP as a must-attend luxury and sporting spectacle.
A multi-channel promotional strategy was implemented to create widespread awareness. Targeted media outreach secured press coverage and event previews, while curated influencer collaborations amplified LQP’s exclusivity and appeal. Social media engagement played a crucial role, with teaser content, countdowns, and behind-the-scenes moments building anticipation. Through a mix of PR, influencer marketing, and digital storytelling, CSA successfully elevated LQP’s prestige, driving attendance and engagement ahead of race day.
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