by Rob Greeff | Feb 9, 2021 | Branding, Business, Entertainment, Events and Competitions, Instagram, Lifestyle, Media Industry, Photography, Social Media, The Wire, Trends
F-Off Filters! The No-Edit Aesthetic “Authenticity” and why it’s back #nofilter and “I woke up like this” Finding balance is a look What Brand Managers need to know Authenticity on Instagram is all about being true to your brand voice and not being afraid to speak...
by Rob Greeff | Feb 8, 2021 | Branding, Business, Entertainment, Events and Competitions, Instagram, Lifestyle, Media Industry, Photography, Social Media, The Wire, Trends
The DO’s, DON’Ts & TAKEOUTS for Influencer Marketing 2021 The Entertainment Factor Omni-present branding Reality bites Avoiding tone deaf narratives DO’s Let me entertain you! If 2020 proved one thing it’s that everyone wanted to escape the bad news and be...
by Rob Greeff | Feb 7, 2021 | Branding, Business, Design, Entertainment, Events and Competitions, Fashion, Instagram, Lifestyle, Media Industry, Music, Photography, Social Media, Talent, The Wire, Trends
Meet the Agency at the center of culture, It’s more than just P.R. CSA Global presents a 360 Communications division able to place brands in the world of who matters most – the consumer – and their world in yours. We have provided our services to some of...
by Rob Greeff | Jan 17, 2021 | Branding, Business, Interviews, Media Industry, Trends
Davin Phillips Communication and Talent Director of CSA.global shares insider influencer marketing trends for 2021. The continued rise of micro influencers. Performance-based influencer marketing – it’s a thing. The data analytics turning influencer casting into...
by Rob Greeff | Jan 15, 2021 | Business, Media Industry, Trends
What happens when people don’t trust your brand? Welcome the “Sincerity” trend! Whatsapp tries to contain fallout after privacy policy update. Downloads of Signal and Telegram skyrocket. Tesla CEO Elon Musk tweets “Use Signal”. A breakdown in “TRUST”. WhatsApp has...
by Rob Greeff | Jan 15, 2021 | Business, Lifestyle, Media Industry, Trends
How the pandemic changed shopping and now your branding needs to as well! Consumers are open to online retail, more than ever. Developing markets are catching up to online retail. Brands need to reach & retain customers online. Direct-to-consumer selling requires...