Often, experiences play a key role in redefining brand relevance. With a network of high-level professionals – from staging specialists to directors, producers and logistics kingpins – CSA’s Activate division provides brands with extraordinary, integrated experiences. Clients have included; FIFA, the City of Cape Town, Office of the Presidency, Hugo Boss, Pernod Ricard and many more.
NUBIAN MUSIC FESTIVAL CELEBRATING WOMEN’S MONTH
CSA has been the preferred communications company for the Nubian Music Festival for over two years and during lockdown in 2020, held a virtual event at Sun City to celebrate Women’s Month, featuring some of the country’s top female artists, hosted by Bonang Matheba. For the event, CSA also managed the acquisition of production facilities & broadcast time.
Host City Welcome Party: FIFA 2010 World Cup
CSA managed the production of a massive show and street parade, as well as a performance by R. Kelly, to launch the City of Cape Town’s World Cup experience of FIFA 2010.
Festive lights switch-on event for Cape Town City Council
From 2004 to 2008, and in 2010 and 2012, CSA conceptualised the massive and successful street events and carnival parades for this beloved Cape Town event. CSA also managed all logistics, artists, security and technical aspects of these events.
CASTLE ‘LOUD’ and ‘ONE’
South Africa’s seminal music show launched the careers of numerous South African musicians, running for five seasons on SABC 1 in the late 90s and early 2000s in co-production with Urban Brew Studios.
The Mandela Legacy Canvas Event
The Mandela Legacy Canvas Event was held in Cape Town’s City Hall in July 2011 to celebrate Nelson Mandela’s birthday. CSA raised R3 million for the Nelson Mandela Foundation.
Johnnie Walker Blue Label CNBC: All Africa Business Leader Awards
CSA managed all branding and event requirements for the client, Diageo Reserve. This event was managed throughout the regional rounds in Lagos, Rwanda, Johannesburg as well as the grand finale in Durban.
World Design Capital New Year’s Eve Event Celebration
CSA produced & managed the World Design Capital 2014 New Year’s Eve party on Cape Town’s Grand Parade. Cape Town is the first city in the global south to have been awarded this status. CSA created a dance music event that included a unique, triangular stage and effects.
The FIFA 2010 World Cup Fan Walk
Named “Cape Town’s greatest World Cup event,” CSA conceptualised, produced and managed all logistics – coordinating all the Host City Fan Walk entertainment for The City of Cape Town in 2010.