Communications

Celebrity Services Africa’s Activate division creates & realizes events (from public to black tie) as well as multi-media, from TV production to documentaries and film assets for digital media as well as music producing & licensing and special projects (including product concept & development).

CASE STUDIES

COMMUNICATIONS SERVICES AFRICA is a specialized strategic communications division which – in providing ‘rich communication’ and strategic influencer marketing – helps brands redefine and drive cultural brand relevance through access & integration on the popular curve. Services include traditional PR, social/influencer and hybrid media.

BUD X MIAMI

CSA Global developed a PR plan to grow Budweiser’s presence in South African media landscape and increase opportunity’s for the brand.

THE OBJECTIVE

With the mission to celebrate “Real Kings” whose stories of ambition energize others to. step up and go for it, CSA was tasked with landing the “Be A King” messaging within the culture, shaping the profile of the creatives in their home markets while in Miami, Florida during the Superbowl Weekend.

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BUD X ULTRA & K.O.D

CSA Global developed a PR plan to ensure Budweiser’s BUDXUltra campaign is top of mind in the media landscape, pre, during and post the Ultra South Africa.

The objectives were as follows:

Land #BeAKing messaging
Highlight the ‘King of Decks’ campaign
Media engagements with purpose of media coverage
Invite media and top influencers Bud Town and Bud Hotel
Secure appearances by much-talked-about artist, Karabo Poppy, and musician, Moonchild Sanelly, at the BUDXUltra

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COURVOISIER INFLUENCER CAMPAING 2018

FOLLOWING the successful impact of the 2017 Courvoisier influencer campaign, in 2018 CSA focused on elevating awareness around the brand with the intention of further positioning as the most sophisticated, premium cognac in South Africa.

OUR IDEA: Step into the lives of influencers who portray the Courvoisier, sophisticated, premium and luxury-style brand association.

CAMPAIGN GOALS:
Grow Brand Equity, Creating Awareness and Increase Consumption.

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A VERY BONANG YEAR

“We are excited to announce that “A Very Bonang Year” reached a record-breaking 1,86 million viewership in its first episode of broadcast. This is unheard of for any broadcast platform in South Africa for a celebrity-driven reality show genre and at a time when SA viewers have more reality TV content to choose from.”

Bonang has appeared and engaged major media platforms to share in the excitement and buzz of #AVeryBonangYear – from online, newspapers, radio to television.

To name just a few, this includes IOL, Times Live, All 4 Women, ZAlebs, The Citizen, City Press, prime time spots on Metro FM, 5 fm, Ukhozi FM, Good Hope FM and the beloved TV breakfast programmes such as SABC 3’s Expresso and Morning Live broadcast on SABC 2 and SABC News Channel – DSTV 404.

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