Established in the mid-1990s – with its headquarters in Cape Town, South Africa and Beverly Hills, California and representative offices in Paris, Lagos and Dubai – C.S.A. is a high impact global network with divisions in communications, events and talent.
COMMUNICATIONS SERVICES AFRICA is a specialized strategic communications division which, in providing “rich communication”, reaches the individual and the collective market through authentic, sensory ideas and messages.
With a world-wide network achieved over two decades, C.S.A. enables engagement with celebrity “ambassadors” and taste-masters appropriate to a brand’s identity, enabling beneficial partnerships while maximizing the ROI of each engagement by employing social media touch points and PR platforms.
Celebrity Services Africa Events (CSAE) takes your vision and turns it into dynamic reality. With experience in realising Africa’s biggest events, CSAE assists from the conceptual phase, right through to the final logistics and practical considerations essential to your event’s success.
A full-service dedicated sports talent and event marketing division, C.S.A. SPORTS helps talent, teams and brands speak to those that count: the fans.
Consequently, C.S.A. SPORT’S team of campaign directors, implementers, writers, strategists, negotiators, digital natives and visionaries build differentiated sports & lifestyle strategies and promotional platforms that engage consumers.
Every event has a story to tell and – in using powerful production stories, engaging talent, skilled show direction and experienced logistics management – CSA’s events division has a wide network of resources to take a client’s event from concept to conclusion – and build meaningful and engaging content around it. Whether a black tie or red carpet event (such as the launch of SASOL on the NYSE) or major public events (eg. the FIFA World Cup launch Cape Town 2010 and World Design Capital NYE event), CSA’s 20 years of experience in the business present events which captivate.
Event Design & Strategy • Guest List Curation • Budgeting & Sponsorship • Full Event Implementation & Management • Storyline & Production Concept Development • Risk Assessment • Permits & Certificates • Stage & Set Design • Attaining Legal, Conformity & Municipal Certificates • Budgeting • Structural Engineering Consultation • Accreditation Mgmt & Software Integration • Show & Artistic Direction • Television/Screen Show Direction • Cleansing Assessment • Decor Design • Entertainment • Stakeholder Services • Logistics • Project management • Lighting Logistics & Design • Travel & Transport Logistics and Management • Green Integration & Carbon Offsetting • Photographic Services • Script & Speech-Writing • Disaster Management • Rigging Logistics • Event Sponsorship Procurement • Security • Invitations & RSVP
Host city welcome party: FIFA 2010 World Cup
CSAE managed the production of a massive show and street parade, as well as a performance by R. Kelly, to launch the City of Cape Town’s World Cup experience of FIFA 2010.
The Mandela Legacy Canvas Event
The Mandela Legacy Canvas Event was held in Cape Town’s City Hall in July, 2011, to celebrate former President of South Africa, Nelson Mandela’s Birthday. CSA and CSAE conceptualised the event, produced the show and raised R3 million for the Nelson Mandela Foundation, and the Mayor of Cape Town’s charities. CSA managed the event and publicity for the handover of the massive canvas to the successful bidder, British American Tobacco, South Africa. CSA also facilitated the presence of several high-profile celebrities at the event.
The FIFA 2010 World Cup Fan Walk
Named “Cape Town’s greatest World Cup event,” CSAE conceptualised, produced and managed all logistics and coordinated all entertainment for the Host City Fan Walk for The City of Cape Town in 2010.
Festive lights switch-on event for Cape Town City Council
From 2004 to 2008, and in 2010 and 2012, CSAE conceptualised the massive and successful street events and carnival parades for this beloved Cape Town event. CSAE also managed all logistics, artists, security and technical aspects of these events.
World Design Capital New Year’s Eve Event Celebration, 2013/2014
Ending the year off in style, CSAE produced & managed the World Design Capital 2014 New Year’s Eve party on Cape Town’s Grand Parade. Under the aegis of the International Design Council, World Design Capital status is afforded to cities that have used design as a tool to reinvent themselves and improve social, cultural and economic life. Cape Town is the first city in the global south to have been awarded the status. Celebrating the occasion, CSA produced a dance music event that included a unique, triangular stage and effects.
Johnnie Walker Blue Label CNBC Africa All Africa Business Leader Awards
For the prestigious Johnnie Walker Blue AABLA Awards, CSA managed all branding and event requirements for the client, Diageo Reserve. CSA managed this event throughout the regional rounds in Logos, Nigeria; Kigali, Rwanda; Johannesburg, South Africa; as well as the grand finale in Durban. The AABLAs celebrate Africa’s business leaders in a number of categories across the continent.
Elite Model Look
CSAE was appointed by Da Banda Model Management to handle the event management for the final of ELITE MODEL LOOK SOUTH AFRICA at the Sandton Convention Centre in Johannesburg in October. The world’s largest and most renowned international modelling contest, Elite Model Look holds contests around the world in search of the world’s next top model (a world final is held annually in a different country each year). Performers at EMLSA included Locnville and Toya De Lazy.
Remembering Madiba – National Days of Importance
NATIONAL DAYS OF IMPORTANCE – DECEMBER 6-15: REMEMBERING MADIBA December 6 – 15, 2013: CSAE was afforded the honour & privilege to be the appointed event management company by the City of Cape Town for a series of events to celebrate the life of the father of the South African nation, Former President Nelson Mandela, upon his passing on December 5. The 10 days of events held in front of the balcony at the Cape Town City Hall.