Distinguished South African footballer and newly appointed Mamelodi Sundowns midfielder, George Lebese, today made an official announcement that he joined the C.S.A. family.


C.S.A.’s talent division will be working closely with George in order to grow his brand across all mediums as well as aligning and enhancing his existing partnerships, from lifestyle and fashion endorsements to appearances and events.


“What I’m looking forward to most is to successfuly build my brand holistically, polishing all aspects of my life so that I can impact positively on the greater community both inside and outside South Africa.”


Considered one of SA’s most promising players and top goal scorer for 2015/2016, Lebese first rose to prominence when he joined Kaiser Chiefs in 2008, which quickly escalated in a call-up to the South African national team in 2011. In 2014, Lebese permanently won the hearts of the nation when he secured a 2-0 win in a Nedbank Cup quarterfinal against Supersport United and was voted SA’s player of the week by Goal.com.


“I’ve always believed in doing whatever it takes to being the best version of myself and that means having a team that can support me, my vision and my dreams. C.S.A.’s support offering, past credentials and reputation, as well as their international footprint, stood out for me. It motivates me to push myself beyond Southern African boundaries, create a future for my kids and leave a legacy behind through my brand and the activities of the George Lebese foundation,” said Lebese.


In putting his skill & profile to good, George uses the power of football to positively change the lives of young boys and girls across African with the George Lebese Foundation’s Football clinic and academy.



Following negotiations, Lebese has recently been announced as one of four Men of STATUS where he joined award-winning entrepreneur ProVerb, and world-class music duo, Bandile and Banele Mbere from Major League DJz, as influencers for STATUS deodorant.


Stay tuned, The Wire will keep you up to date with what’s next.


Words: Nadine Oosthuizen

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