The DO’s, DON’Ts & TAKEOUTS for Influencer Marketing 2021
- The Entertainment Factor
- Omni-present branding
- Reality bites
- Avoiding tone deaf narratives
Let me entertain you!
If 2020 proved one thing it’s that everyone wanted to escape the bad news and be entertained. The world even tuned into watching US politics, so diverting were the Trump house troubles.
The Take-out is this: content platforms that led with entertainment, fun and comedy were big winners, so don’t be afraid to show your brand’s funny side. Having a sense of humor can change established perceptions and working with a humorous influencer can make your brand fresh in 2021.
Make your presence felt… everywhere
Now is the time to try “everything”, as in new mediums. Video has become the “All Seeing Eye” with Marketing Charts forecasting the average adult spending 100 minutes a day consuming video. The Take-out: Does your brand have a presence styled for TikTok and Reels? Have you even looked at Twitch yet? Wherever the gaze is cast, there your influencer strategy needs to be.
Forget your not-so-perfect life.
Who would thought we would actively crave realness, authenticity, and unadorned down to earth content on social media? Influencers giving us an unfiltered peek into their daily lives rather than over-curated insta-moments are all the rage.
The Take-out: Brands, dump the luxurious, high-end, impossibly aspirational lifestyles. No one can connect with it, let alone resonate with it while a pandemic stalks the earth and the economy is on quicksand. What we all need now is honesty, transparency and authenticity.
Now is not the time for a brand to be tone-deaf, even if accidental. In these uncertain times, everyone’s survival instincts are firing at full throttle. This means all audiences, even those not actively yours, are hyper vigilant.
The Take-out: Embrace awareness and sensitivity. Simply make sure that your narrative is mindful, responsible and gracious. It’s the alternative to being cancelled.
C.S.A.’s monthly cultural portal, The WIRE connects the dots of culture. With concise stories, many with video content, take a premium dive into the world of African entertainment & cultural fluidity. It’s one thing to be hip to what’s happening but it is another to know why.