The creative partnership of Shelley and Keneilwe transcends fashion to create beauty wherever they turn their eyes. Longtime friends, Shelley and Keneilwe have turned their passion for fashion and design into a thriving business. After having met studying interior design the duo moved into fashion and created Prime Obsession – the Johannesburg based thrift store with an unmistakable aesthetic created from locally thrifted (previously loved) pieces. With plans for their on interior design and fashion collections on the horizon, Keneilwe and Shelley are on course to dominate the creative industry.

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