One of South Africa’s most beloved and versatile television personalities, Lalla Hirayama, has signed to the talent division of Celebrity Services Africa (C.S.A.) on a global management deal.

With decades of experience in entertainment, as host of M-NET’s Lallaland, Lalla has interviewed film stars around the globe, along with being a judge and co-host on such running favourites as SA’s Got Talent and V Entertainment. She also currently co-hosts the new weekly music show, Massive Music on Mzansi Magic.

And now the consummate cover star and red carpet queen – with 460K followers on social media – will be represented by C.S.A. for new shows, endorsements, MC work and other auxiliary opportunities.

“We are excited to have signed Lalla for representation and management in all aspects of her career in South Africa, across the continent and abroad. We believe Lalla is a complete media personality with incredible potential both on television as well as for brand partnerships,” says Davin Phillips, executive director, talent, Celebrity Services Africa.

“I’m thrilled to have C.S.A. in my corner in every way, helping me grow my brand in this next chapter of my career. Having seen what C.S.A. has done in transforming and growing the careers of my peers, I can’t wait to be part of this journey with such a distinguished team,” says Lalla.