• Sustainable Fashion leads
• aesthetics, trends, and perspectives
• Lili Bare
• Ajobi
• Ajabeng

African Fashion is driving important conversations globally. As the rest of the world gossips about Artificial Intelligence, African designers have integrated meaningful strides in sustainability. This is more than gimmicky marketing blurbs but actual forward thinking productions processes. What’s more, is that they continue to deliver looks that push the preconceived ideas of African Fashion into new edgy horizons firmly rooted in tomorrow. With appearances at the Business of Fashion (BoF) 500 to ruling Lagos Fashion Week and South Africa Fashion Week, the days of looking to Europe for the latest sartorial drops are over. Instead, we are cultivating aesthetics, trends, and perspectives of our own, and revolutionizing the industry. The Wire is vibing hard with these emerging designers who represent a new vanguard of creative sustainability and African style. Get to know them, you’ll be wearing them soon.

Ajobi – Nigeri /UK

Nigerian fashion label Ajobi by Abigail Ajobi is pushing hard on sustainable streetwear. It has had a very meaningful impact on the lives of women, vulnerable children, youth, disadvantaged people, prison inmates and broader society through education, advocacy, and sustainable development programmes through its real world contributions to charity foundation, Keeping It Real Foundation.

Abigail Ajobi has had a whirlwind of impactful appearances the London Fashion Week, Paris Fashion Week and Lagos Fashion Week within the last 2 years. As a graduate of the London College of Fashion her brand remains rooted in the modern streets of Africa equally at home in Lagos, Johannesburg or Kinshasha. Her contribution to sustainability and community empowerment has been recognized with the University of the Arts London Enterprise award and she has been shortlisted for the British Fashion Council’s Newgen award for the best emerging fashion design.