A VERY BONANG YEAR

What:

Two part T.V special, “A Very Bonang Year” follows SA’s biggest media personality, Bonang Matheba, on her global adventures, giving fans a unique insight into what was Bonang’s most powerful year yet

Client Needs:

Generate media and social media buzz surrounding the broadcast of the 2-part TV special on SABC

Big Idea:

CSA handled all communications across multiple lifestyle & entertainment-media platforms.

Execution / Results:

Part 1 achieved a record breaking viewership of 1,86 million viewer and of 1.3 Billion hashtag impressions for “A Very Bonang Year” hashtag.

Part 2 surpassed with 2 million viewers and a further 2.2 Billion impression on the “A Very Bonang Year” hashtag.

Key Outlets:

IOL, Times Live, City Press, The Citizen, Expresso (SABC 3), Metro FM, Ukhozi FM, 5 FM, Goodhope FM

RESULTS

5M

EARNED MEDIA

101M

POTENTIAL REACH

WHERE TO FIND US

Johannesberg

Cape Town

Los Angeles

Lagos

London

SIGN UP TO OUR NEWSLETTER

 

Copyright © 2021 Celebrity Services Africa Privacy Policy | Terms and Conditions

error: Content is protected !!