A VERY BONANG YEAR
Two part T.V special, “A Very Bonang Year” follows SA’s biggest media personality, Bonang Matheba, on her global adventures, giving fans a unique insight into what was Bonang’s most powerful year yet
Generate media and social media buzz surrounding the broadcast of the 2-part TV special on SABC
CSA handled all communications across multiple lifestyle & entertainment-media platforms.
Execution / Results:
Part 1 achieved a record breaking viewership of 1,86 million viewer and of 1.3 Billion hashtag impressions for “A Very Bonang Year” hashtag.
Part 2 surpassed with 2 million viewers and a further 2.2 Billion impression on the “A Very Bonang Year” hashtag.
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