BETTR BANK
What:
To launch GEN-Z focused Financial Institution.
Client Needs:
Target demographic to tell story of who and what Bettr Bank is.
Big Idea:
CSA identified two key influencers, Costa Titch and Dee Koala, to create a trap hit that captured the imagination of the demographic. , setting the scene for Bettr’s introduction as the go-to young adult bank.
Key Outlets:
The Money Show with Bruce Whitfield (702), Netwerk 24, Tech Central, IOL, Beeld, Die Burger, Between 10 and 5, Slikour Online, Zkhiphani
RESULTS
4M
EARNED MEDIA
30M
POTENTIAL REACH
WHERE TO FIND US
Johannesburg
Cape Town
Los Angeles
Lagos
London
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