BETTR BANK

What:

To launch GEN-Z focused Financial Institution.

Client Needs:

Target demographic to tell story of who and what Bettr Bank is.

Big Idea:

CSA identified two key influencers, Costa Titch and Dee Koala, to create a trap hit that captured the imagination of the demographic. , setting the scene for Bettr’s introduction as the go-to young adult bank.

Key Outlets:

The Money Show with Bruce Whitfield (702), Netwerk 24, Tech Central, IOL, Beeld, Die Burger, Between 10 and 5, Slikour Online, Zkhiphani

RESULTS

4M

EARNED MEDIA

30M

POTENTIAL REACH

WHERE TO FIND US

Johannesberg

Cape Town

Los Angeles

Lagos

London

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