Budweiser – FIFA™ World Cup
What:
Budweiser invited 250 of the world’s most eclectic and artistic creators & innovators to an immersive experience at the FIFA™ World Cup in Qatar 2022, in the name of expression and collaboration. South Africa was represented by Mzansi’s favourite female DJ duo, TxC, who have broken barriers and helped shape Amapiano culture in SA and around the world.
Client Needs:
To generate earned media and place Budweiser front and centre of the cultural conversation during the FIFA™ World Cup.
Big Idea:
“Budweiser connects me to those shaping culture around the world”.
Key Outlets:
TimesLIVE, IOL, 5FM, News24, CityPress, Weekend Argus, Glamour, GQ
RESULTS
R4.3M
EARNED MEDIA
130M
POTENTIAL REACH
70
PIECES OF COVERAGE
WHERE TO FIND US
Johannesburg
Cape Town
Los Angeles
Lagos
London
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