CASA CORONA
What:
Local getaway destination series featuring 4 South African personalities conceptualized by Corona
Client Needs:
To gain brand association and relevance to the messaging of “Outside We Live Again”.
Big Idea:
CSA handled all communications across multiple lifestyle & entertainment-media platforms
Key Outlets:
The Citizen, Zkhiphani, Drinks Feed, IOL, SAfm, TransAfrica Radio, Ice Kream
RESULTS
845K
EARNED MEDIA
18.9M
POTENTIAL REACH
WHERE TO FIND US
Johannesburg
Cape Town
Los Angeles
Lagos
London
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