CIROC PINEAPPLE GLOBAL

What:

Ciroc Pineapple Variant

Client Needs:

Generate Media Social Media Buzz surrounding launch global of Ciroc Pineapple Mauritius.

Big Idea:

C.S.A. oversaw the global launch of CÎROC Ultra-Premium Vodka’s new pineapple flavour in Mauritius. Under the theme “tropical luxury”. Some of Africa, Poland and Turkey’s hottest talents were brought together for three days of adventure in paradise. Talent included some of Nigeria’s music superstars, Banky W and D’Banj as well as South African music stars Da L.E.S and DJ Dimplez, acclaimed designer David Tlale, and TV host Bonang Matheba.

C.S.A. was integral in every facet of organizing and executing the event, from gathering media coverage and inviting celebrities to arranging the main event and compiling a show reel of video footage for use across media.

Key Outlets:

The Citizen, Zkhiphani, Drinks Feed, IOL, SAfm, TransAfrica Radio, Ice Kream

RESULTS

$672K

EARNED MEDIA

6.3M

POTENTIAL REACH

67.2M

SOCIAL MEDIA IMPRESSIONS

WHERE TO FIND US

Johannesberg

Cape Town

Los Angeles

Lagos

London

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