CITY OF CAPE TOWN EVENTS (VARIOUS)

What:

City of Cape Town

Client Needs:

Big Idea:

Through a broad range of media platforms, from print to TV, radio, online and hybrid media created an approach, which was worth millions of Rands in media value, was to highlight the city’s cultural value along with its ability to professionally manage significant events.

Springbok arrival parade 2007:

CSA coordinated a welcome concert at Cape Town’s City Hall that was attended by 6000 people.

CSA further provided safety and logistics support where the South African Rugby team travelled on an open bus through Cape Town’s CBD and were celebrated by thousands of local residents and fans.

Fifa world cup draw 2009:

CSA produced huge street party in long street set the scene & tone for the world cup 2010. In the event csa managed all elements – from artists to tv production and vip protocol.

Fifa world cup fan walk 2009:

Heralded as one of the world cup’s most spectacular events, c.s.a. created  a 2.4km street of culture, music and excitement for fans who walked from the city to the stadium, and attracted and hosted media from around the world.

Fifa world cup host city launch 2010:

CSA created a spectacular & significant stage event, including a performance by r. Kelly, which launched cape town as a world cup host city.

Execution/Results:

Earned Media: Worth millions of Rands in media value

Impact: C.S.A. accrued significant & meaningful publicity, both locally & internationally for the City of Cape Town across a broad range of media platforms, from print to TV, radio, online and hybrid media.

Highlighted the city’s cultural value along with its ability to professionally manage significant events, further attracting visitors to the city that, already known for its landmark attractions.

From 2010-2016, C.S.A. was retained by the City of Cape Town to not only create events, but also handle the publicity around some of these major happenings