CITY OF CAPE TOWN EVENTS (VARIOUS)

What:

City of Cape Town

Client Needs:

Big Idea:

Through a broad range of media platforms, from print to TV, radio, online and hybrid media created an approach, which was worth millions of Rands in media value, was to highlight the city’s cultural value along with its ability to professionally manage significant events, further attracting visitors to the city that, already known for its landmark attractions. From 2010-2016, C.S.A. was retained by the City of Cape Town to not only create events, but also handle the publicity around some of these major happenings, including:

Festival of lights 2005-2016:

Massive stage, lights and excitement which ushered in the city’s festive season. C.S.A. handled all publicity around the event.

FIFA World Cup fan walk 2009:

Heralded as one of the World Cup’s most spectacular events, C.S.A. created  a 2.4km street of culture, music and excitement for fans who walked from the city to the stadium, and attracted and
hosted media from around the world.

FIFA World Cup host city launch 2010:

C.S.A. created a spectacular & significant stage event, including a performance by R. Kelly, which launched Cape Town as a World Cup Host City.

Nelson Mandela Legacy Event 2011:

C.S.A. conceptualised & produced a show to raise funds for the Nelson Mandela Foundation. Publicity included bringing Hollywood actor Djimon Honshu and fashion personality Kimora Lee Simmons to Cape Town which created international interest.

Orange Championship Of Nations 2014:

C.S.A. handled all press & publicity for the City of Cape Town, all the while hosting one of Africa’s biggest soccer events.

World Design Capital 2014:

A DJ-inspired New Year’s Eve party ushering in the city as the World Design Capital.

Nelson Mandela Memorial 2014:

C.S.A. handled a week long memorial event on the passing of Former Pres. Nelson Mandela, including all international and local press accreditation and photo opportunities.