Corona Island

What:

Share with multi-platform audiences that 95% of our lives are spent indoors and, of that, more than half is spent in the office, what the impact is and present an alternative that aligns with the brands narrative.

Project Needs:

Develop a PR strategy that ensures Corona is always top of consumers’ minds during the campaign – focus on the journey leading to the Island and bring Corona’s brand ethos and intrinsics to life.

Big Idea:

Corona launches its very own Island off the coast of Colombia and, to celebrate, invites consumers to a transformative experience at “Corona Island” where they can disconnect from everyday hustle and bustle and reconnect with nature.

Key Outlets:

5FM, IOL, Times Live, News 24, SABC News, Saturday Star, City Press & Metro FM