COURVOISIER

What:

Luxury Cognac

Client Needs:

The objective is to relaunch Courvoisier through a communication strategy that will elevate Courvoisier and drive reappraisal through celebrating in style amongst High Net-worth Individuals (HNWI).

To create social currency around the brand and establish relationships with key outlets. 

Big Idea:

C.S.A. managed a strategic media approach, targeting selected media pre-, during and post- events, as well as Influencers and personalities, giving them the opportunity to experience the world’s leading cognac through a unique and exclusive journey of the senses.

C.S.A. also managed the production of two Lumiére dinners with an opportunity to take a sensory journey and emphasize that this experience will allow interacting with the brand’s story and messaging.

 

RESULTS

42M

EARNED MEDIA

22M

POTENTIAL REACH

WHERE TO FIND US

Johannesberg

Cape Town

Los Angeles

Lagos

London

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