The objective is to relaunch Courvoisier through a communication strategy that will elevate Courvoisier and drive reappraisal through celebrating in style amongst High Net-worth Individuals (HNWI).
To create social currency around the brand and establish relationships with key outlets.
C.S.A. managed a strategic media approach, targeting selected media pre-, during and post- events, as well as Influencers and personalities, giving them the opportunity to experience the world’s leading cognac through a unique and exclusive journey of the senses.
C.S.A. also managed the production of two Lumiére dinners with an opportunity to take a sensory journey and emphasize that this experience will allow interacting with the brand’s story and messaging.
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