COURVOISIER
What:
Luxury Cognac
Client Needs:
The objective is to relaunch Courvoisier through a communication strategy that will elevate Courvoisier and drive reappraisal through celebrating in style amongst High Net-worth Individuals (HNWI).
To create social currency around the brand and establish relationships with key outlets.
Big Idea:
C.S.A. managed a strategic media approach, targeting selected media pre-, during and post- events, as well as Influencers and personalities, giving them the opportunity to experience the world’s leading cognac through a unique and exclusive journey of the senses.
C.S.A. also managed the production of two Lumiére dinners with an opportunity to take a sensory journey and emphasize that this experience will allow interacting with the brand’s story and messaging.
RESULTS
42M
EARNED MEDIA
22M
POTENTIAL REACH
WHERE TO FIND US
Johannesburg
Cape Town
Los Angeles
Lagos
London
SIGN UP TO OUR NEWSLETTER
Copyright © 2024 Celebrity Services Africa | Privacy Policy | Terms and Conditions
CSA Global is compliant with the provisions of the Protection of Information Act 4 of 2013. For a copy of the Company’s data protection policy, please click here.