The Diageo Reserve Brand Ambassador
To unleash the power of the Brand Ambassadors (BAs) through raising their profile as industry experts and celebrities in their own right.
C.S.A. worked with 7 key global BAs across Bulleit, Tanqueray, Ketel One, Don Julio and Ron Zacapa as well as trained 84 in-market brand ambassadors from around the world.
C.S.A. worked closely with the BAs to improve the content of their social media interactions as well as mentoring them on what they need to do in order to break into this space.
C.S.A.’s role included: Content curation, Coach, Train, Provide social media support, Amplify the program
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