Free Surfer
What:
Free Surfer, a documentary from Corona Studios, stars the world’s first black pro-Big Wave champion, Cass Collier, and SA’s first black lifeguard-surfer, Khanyisa Mngqibisa. It explores themes of freedom which the ocean brings.
Project Needs:
To acquire maximum publicity for & around the launch of Corona Studios Free Surfer, featuring stars, Cass and Khanyisa, amplifying the theme of ‘the freedom of the ocean’ as a key message.
Big IdeAa:
The Ocean is Freedom
Key Outlets:
SABC News, Sunday Times Daily, IOL, Drum, 702.
RESULTS
4M
EARNED MEDIA
39%
TIER 1 MEDIA COVERAGE
40
PIECES OF PR COVERAGE
64M
POTENTIONAL REACH
WHERE TO FIND US
Johannesburg
Cape Town
Los Angeles
Lagos
London
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