Artis Nissi Ogulu launches her very own premier NFT Artwork series ‘Jigsaw Tribe’.

The foundation of her NFT series lies in her unconventional, contemporarily driven style of paintings and artistic, innovative design to her deep involvement in the digital realm with her founding of Creele Animation Studios, which creates black and African content with storytelling through animation, music, the metaverse and games.

This is realised as a collection of unique digital art pieces exploring the musical heritage of Africa through ancient yet animated instruments. ‘Jigsaw Tribe’ investigates the different facets of life and music, each represented as a puzzle piece, in a hyper-contemporary artistic expression.

The exclusive art series ‘Jigsaw Tribe’ was sold in a premium auction on the Binance NFT Marketplace. A percentage of initial and secondary sales was given to The Reach, an Ogulu family initiative which provides 6000 meals a month for underprivileged people in Nigeria along with other ad hoc community initiatives.

The campaign was amplified by strategic and digital engagements as well as interviews by Nissi Ogulu, narrating the message of ‘Jigsaw Tribe’ for significant cultural imperative.

Campaign:

Multi-talented Artist Nissi Ogulu launches her own premier NFT Artwork series ‘Jigsaw Tribe’

Client Needs:

Generate media and socially relevant buzz surrounding the high-end auction of a series of premium NFT Artworks.

Big Idea:

C.S.A.GLOBAL assisted in coordinating and executing the ‘JigSaw Tribe’ NFT project in partnership with Binance Charity and Binance NFT marketplace. This was actioned through: promotional assets (promo videos, website and social media assets); Press release origination and syndication; stakeholder origination and management, NFT Pricing strategies and Animation final edits.

Key Outlets:

YAHOO!, MARKET WATCH, Music in Africa, Thisday