Launch of KitKat More Milk and Cocoa
Create awareness of KITKAT More Milk and Cocoa within the target market.
Stimulate hype and excitement around the launch of KitKat More Milk and Cocoa to drive trial and purchase intent.
Encourage target market to create and share relevant content on their social platforms by creating an impactful and market relevant launch activation
Give millennials a space to have a break & sample our More chocolate; More Cocoa in a space that takes you out of the ordinary. Use the iconic shape of our KITKAT fingers, as well as More Milk and More Cocoa design cues to create an adult play break zone, where people can taste and connect in fun ways.
CSA identified artist, Karabo Poppy to co-create this space in partnership with KITKAT.
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