L’ORMARINS QUEEN’S PLATE
What:
Horse Racing Festival
Client Needs:
Stimulate hype and excitement leading up to the staging of the annual LQP horse race.
Big Idea:
Generate media and social media buzz surrounding the staging of the LQP.
Key Outlets:
Selimathunzi (SABC 1), Top Billing (SABC 3), Sunday Times, City Press, Ukhozi FM, Sport 24, IOL, Channel 24, GQ, Glamour, Zkhiphani, EWN, Destiny Connect, BizCommunity, Afternoon Express (SABC 3
RESULTS
48M
EARNED MEDIA
280M
POTENTIAL REACH
WHERE TO FIND US
Johannesburg
Cape Town
Los Angeles
Lagos
London
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