L’ORMARINS QUEEN’S PLATE

What:

Horse Racing Festival

Client Needs:

Stimulate hype and excitement leading up to the staging of the annual LQP horse race.

Big Idea:

Generate media and social media buzz surrounding the staging of the LQP.

Key Outlets:

Selimathunzi (SABC 1), Top Billing (SABC 3), Sunday Times, City Press, Ukhozi FM, Sport 24, IOL, Channel 24, GQ, Glamour, Zkhiphani, EWN, Destiny Connect, BizCommunity, Afternoon Express (SABC 3

RESULTS

48M

EARNED MEDIA

280M

POTENTIAL REACH

WHERE TO FIND US

Johannesberg

Cape Town

Los Angeles

Lagos

London

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