ONE & ONLY RESORTS
What:
C.S.A. conceptualised a global collaboration between One&Only Resorts and Diageo Reserve World Class #DestinationsDistilled.
In the campaign, CSA brokered the partnership, created content, developed assets (AVs, press releases, images, PR and brand toolkits) and gathered media coverage.
Client Needs:
Execute campaign amplification across global markets.
Big Idea:
Three of the world’s best bartenders, travelled to three One&Only resorts (Bahamas, Mexico, and Cape Town) to create cocktails that represent each destination through the art of mixology.
Key Outlets:
The Citizen, Zkhiphani, Drinks Feed, IOL, SAfm, TransAfrica Radio, Ice Kream
RESULTS
$1M
EARNED MEDIA
684M
POTENTIAL REACH
1.1M
HASHTAG REACH
121K
VIDEO VIEWS
WHERE TO FIND US
Johannesburg
Cape Town
Los Angeles
Lagos
London
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