ONE & ONLY RESORTS

What:

C.S.A. conceptualised a global collaboration between One&Only Resorts and Diageo Reserve World Class #DestinationsDistilled.

In the campaign, CSA brokered the partnership, created content, developed assets (AVs, press releases, images, PR and brand toolkits) and gathered media coverage.

Client Needs:

Big Idea:

Three of the world’s best bartenders, travelled to three One&Only resorts (Bahamas, Mexico, and Cape Town) to create cocktails that represent each destination through the art of mixology.

Key Outlets:

The Citizen, Zkhiphani, Drinks Feed, IOL, SAfm, TransAfrica Radio, Ice Kream