ONE & ONLY RESORTS
What:
C.S.A. conceptualised a global collaboration between One&Only Resorts and Diageo Reserve World Class #DestinationsDistilled.
Broker the partnership. Create content. Develop assets (press releases, AV’s, images, PR, brand Toolkits). Gather media coverage
Client Needs:
Execute campaign amplification across global markets
Big Idea:
Three of the world’s best bartenders, travelling to three One&Only resorts (Bahamas, Mexico, and Cape Town) to create cocktails that represent each destination though the art of mixology.
Key Outlets:
The Citizen, Zkhiphani, Drinks Feed, IOL, SAfm, TransAfrica Radio, Ice Kream
RESULTS
$1M
EARNED MEDIA
684M
POTENTIAL REACH
1.1M
HASHTAG REACH
121K
VIDEO VIEWS
WHERE TO FIND US
Johannesburg
Cape Town
Los Angeles
Lagos
London
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