ONE & ONLY RESORTS

What:

C.S.A. conceptualised a global collaboration between One&Only Resorts and Diageo Reserve World Class #DestinationsDistilled.

Broker the partnership. Create content. Develop assets (press releases, AV’s, images, PR, brand Toolkits). Gather media coverage

Client Needs:

Execute campaign amplification across global markets

Big Idea:

Three of the world’s best bartenders, travelling to three One&Only resorts (Bahamas, Mexico, and Cape Town) to create cocktails that represent each destination though the art of mixology.

Key Outlets:

The Citizen, Zkhiphani, Drinks Feed, IOL, SAfm, TransAfrica Radio, Ice Kream

RESULTS

$1M

EARNED MEDIA

684M

POTENTIAL REACH

1.1M

HASHTAG REACH

121K

VIDEO VIEWS

WHERE TO FIND US

Johannesberg

Cape Town

Los Angeles

Lagos

London

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