DIAGEO RESERVE

by | May 5, 2021

DIAGEO RESERVE What: The Diageo Reserve Brand Ambassador Client Needs: To unleash the power of the Brand Ambassadors (BAs) through raising their profile as industry experts and celebrities in their own right. Big Idea: C.S.A. worked with 7 key global BAs across...

AFI MERCEDES FASHION WEEK

by | May 5, 2021

AFI MERCEDES FASHION WEEK What: African Fashion Week Client Needs: Transform Africa Fashion Week into Africa’s most recognized Fashion Event Big Idea: Support and amplify AFI’s efforts in developing a platform that showcases African and local designers. Ensure...

CITY OF Cape Town EVENTS

by | May 5, 2021

CITY OF CAPE TOWN EVENTS (VARIOUS) What: City of Cape Town Client Needs: Create international and domestic buzz around Cape Town and position it as the “events capital” of Africa. Big Idea: Through a broad range of media platforms, from print to TV, radio, online and...

CASTLE LOUD TV SHOW

by | May 5, 2021

CASTLE “LOUD” TV SHOW What: Castle “Loud” music show broadcasted on SABC 1. Client Needs: Rejuvenate Castle Lager brand, make brand attractive to Black GEN-Xers, and reignite growth in brand. Big Idea: Recognizing that music spoke best to this...

Lindt Chocolate

by | May 5, 2021

LINDT CHOCOLATE What: Lindt Excellence Dark Wasabi, Lindt Excellence range – A Touch of Vanilla White and Dark Coconut Intense, Lindt Lindor Month, Lind Bear Client Needs: Profile new product, introduce 2 new flavours, Showcase Lindt Lindor Month, Promote gifting...