STATUS
Client Needs:
Launch The Man Of Status campaign and create an ongoing communication and Influencer startegy for Status
Big Idea:
Develop PR and Influencer strategies for STATUS and ensure advocacy and awareness of the brand through diverse messaging and multi-faceted communication platforms.
CSA identified four of South Africa’s most respected, ambitious and irrepressible personalities have joined forces to embody the spirit of our time and what it means to hustle, earning the respect of STATUS.
The Men of Status include top South African football player George Lebese, award-winning entrepreneur ProVerb, and world-class music duo Bandile and Banele Mbere from Major League DJz.
Key Outlets:
The biggest media highlights include ProVerb being featured on the cover of The Foschini Group and Destiny Man, while Major League DJz music video ‘Do Better’ was on high-rotation on Channel O and George Lebese was interviewed on SABC 2’s Morning Live.
Proverb also achieved the highest reach for a single solicited clipping with a potential 630 000 audience for SABC 2 Morning Live.
RESULTS
5M
EARNED MEDIA
11.7M
MEDIA IMPRESSIONS
1.8M
POTENTIAL REACH
WHERE TO FIND US
Johannesburg
Cape Town
Los Angeles
Lagos
London
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