Time To Heal – NFT Artwork Series

Djimon Hounsou and LÁOLÚ collaborate premium NFT artwork series “TIME TO HEAL”.

Executed in collaboration with Djimon Hounsou, LÁOLÚ and Binance Charity Foundation. Two-time Academy Award-nominated actor, Hollywood star and humanitarian Djimon Hounsou collaborated with acclaimed, Brooklyn-based performance and visual artist Láolú Senbanjo from Nigeria to create the digital artist series “TIME TO HEAL”. This series consists of five unique portraits featuring Djimon Hounsou as a canvas, onto which LÁOLÚ applied his famous body art known as the “Sacred Art of the Orí”.

The exclusive artwork series “TIME TO HEAL” was sold in a premium auction on the Binance NFT Marketplace. A percentage of proceeds was given to the Djimon Hounsou Foundation, a non-profit that aims to reconnect the African Diaspora with the motherland and fight modern-day slavery & human trafficking.

The campaign was amplified by strategic media and digital engagements as well as interviews by Djimon and Láolú narrating the message of a time to heal, for both a significant cultural imperative.

Campaign:

Oscar-nominated actor, Djimon Hounsou, and acclaimed visual artist, LÁOLÚ, collaborate in a premium NFT artwork series, ““TIME TO HEAL”.

Client Needs:

Generate media and socially relevant buzz surrounding the high-end auction of a series of premium NFT artworks, from the creative collaboration of A-list Hollywood actor Djimon Hounsou and artist LÁOLÚ, on the Binance NFT Marketplace.

Big Idea:

Following the upward trend of NFT creation and sales, CSA conceptualized an exclusive creation of NFT artworks starring A-list Hollywood actor Djimon Hounsou and artist LÁOLÚ. The NFT pieces were auctioned on the Binance NFT Marketplace, with the goal of raising funds for the Djimon Hounsou Foundation, a non-profit, and bring attention to that their goal of reconnecting the African Diaspora with the motherland and fighting modern-day slavery & human trafficking.

Key Outlets:

Yahoo Finance, Business Insider, OK Africa, Market Watch, AP News, Seeking Alpha, NFT Now, NFT Magazine

RESULTS

152

NFT’S SOLD

 

WHERE TO FIND US

Johannesberg

Cape Town

Los Angeles

Lagos

London

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