Time To Heal – NFT Artwork Series

Djimon Hounsou and LÁOLÚ collaborate premium NFT artwork series “TIME TO HEAL”.

Executed in collaboration with Djimon Hounsou, LÁOLÚ and Binance Charity Foundation. Two-time Academy Award-nominated actor, Hollywood star and humanitarian Djimon Hounsou collaborated with acclaimed, Brooklyn-based performance and visual artist Láolú Senbanjo from Nigeria to create the digital artist series “TIME TO HEAL”. This series consists of five unique portraits featuring Djimon Hounsou as a canvas, onto which LÁOLÚ applied his famous body art known as the “Sacred Art of the Orí”.

The exclusive artwork series “TIME TO HEAL” was sold in a premium auction on the Binance NFT Marketplace. A percentage of proceeds was given to the Djimon Hounsou Foundation, a non-profit that aims to reconnect the African Diaspora with the motherland and fight modern-day slavery & human trafficking.

The campaign was amplified by strategic media and digital engagements as well as interviews by Djimon and Láolú narrating the message of a time to heal, for both a significant cultural imperative.

Campaign:

Oscar-nominated actor, Djimon Hounsou, and acclaimed visual artist, LÁOLÚ, collaborate in a premium NFT artwork series, ““TIME TO HEAL”.

Client Needs:

Generate media and socially relevant buzz surrounding the high-end auction of a series of premium NFT artworks, from the creative collaboration of A-list Hollywood actor Djimon Hounsou and artist LÁOLÚ, on the Binance NFT Marketplace.

Big Idea:

Following the upward trend of NFT creation and sales, CSA conceptualized an exclusive creation of NFT artworks starring A-list Hollywood actor Djimon Hounsou and artist LÁOLÚ. The NFT pieces were auctioned on the Binance NFT Marketplace, with the goal of raising funds for the Djimon Hounsou Foundation, a non-profit, and bring attention to that their goal of reconnecting the African Diaspora with the motherland and fighting modern-day slavery & human trafficking.

Key Outlets:

Yahoo Finance, Business Insider, OK Africa, Market Watch, AP News, Seeking Alpha, NFT Now, NFT Magazine

RESULTS

152

NFT’S SOLD

 

WHERE TO FIND US

Johannesburg

Cape Town

Los Angeles

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London

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