VODACOM DURBAN JULY 

What:

The annual Vodacom Durban July

Client Needs:

Migrate existing Vodacom subscribers to the Vodacom Red Package culminating with the Vodacom Durban July.

Big Idea:

With the Vodacom Durban July representing the nexus of South African fashion, society and horse-racing, the country’s most iconic luxury designer, David Tlale, and Vodacom Red partnered for the first time in a unique experience, culminating in a limited RED by David Tlale collection.

Abandoning his signature affinity for black, for the first time in his 15-year career, in RED by David Tlale the designer presented a special, once-off collection of 10 looks, each showcasing Tlale’s take on the colour, within his inimitable & dramatic design aesthetic.

In another first for the designer – David also designed & created an exclusive, high quality, limited edition clutch bag specifically for Vodacom Red. Made of premium leather, only 1000 RED by David Tlale bags were made. These bags were only available to subscribers when upgrading or signing up for Vodacom Red during June and July 2018

RESULTS

16M

EARNED MEDIA

3.8M

HASHTAG IMPRESSIONS

WHERE TO FIND US

Johannesberg

Cape Town

Los Angeles

Lagos

London

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