The (even greater) power of microinfluencers

The (even greater) power of microinfluencers

Words: Tshiamo Seape The outlets through which young influencers can access large, engaged followings are only increasing in number and relevance. As Instagram and Facebook reach saturation point, brands are looking for new avenues to mine creative talent. As content...
The Power of Micro Influencers

The Power of Micro Influencers

Words: Tshiamo Seape   Size Matters! At every end of the scale a new day has dawned on the world of influencer marketing and thanks, once again, to the universally democratising effect of the internet, the little guys – both consumers and brands –...
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