The Brand Business “LISTEN UP”

The Brand Business “LISTEN UP”

The Brand Business “LISTEN UP” “Social listening” levels are upping the impact of customer service this year. A buzz word in 2019, social listening is coming into its own in 2020 as a solid trend, driving the “holy grail” of elevated consumer engagement....
The Power of Micro Influencers

The Power of Micro Influencers

Words: Tshiamo Seape   Size Matters! At every end of the scale a new day has dawned on the world of influencer marketing and thanks, once again, to the universally democratising effect of the internet, the little guys – both consumers and brands –...
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