10 Jul Are you Augmenting Reality yet?
- Improve Promotion with Branded Filters
- ‘Try’ Before You Buy
- Boost Engagement with Immersive Experiences
Augmented Reality is beginning to make itself felt as more than just a trend. In fact it’s being implemented rather widely, even if consumers don’t believe it is in fact AR.
AR tech is now showing up in different types of apps according to a new study by Superdata, a Nielsen company. Social media is now the top way consumers access AR, mostly thanks to apps like Snapchat, where consumers can add AR filters to share doctored selfies. How do you apply it to your business is the question?
Younger social media users love to play with face filters. Social media platforms like Snapchat offer AR filters to transform their users faces into animals or add flower crowns or glasses to their images. Businesses can use branded filters to easily promote their brands on social media. Who doesn’t want their logo living on social media real estate. The best example is what “Taco Bell” did in the US.
The next most useful application is to have users “try on” products while shopping “virtually” online. Nike is updating its app with a new augmented reality tool that will measure your feet so that it can sell you sneakers that actually fit. Buying shoes online is difficult, mainly because you can’t try them. With this new AR feature, Nike says it can measure each foot individually — the size, shape, and volume — with accuracy within 2 millimeters and then suggest the specific size of Nike shoe for the style you’re looking at.
A static image or a standard video can only capture the attention of users for so long. Augmented reality, on the other hand, provides users with a truly immersive experience that can keep them engaged for longer – and that magical ‘extended time’ is what converts buying intention to actual sale. Samsung is swiftly engaging AR as part of its social media marketing strategy ,in the most natural authentic way, with their Galaxy Z Flip.
If you choose to work with AR it is vital that you keep up with the evolution of the technology, especially the social media AR trends, so that you can stay ahead of the competition and grow your business.