18 Jun HOW TO GET MULTI-CULTURAL BRAND RELEVANCE.
- Traditional media is on life support and PR-style brand communications has been forever changed.
- To stay relevant, brands need to find their “cultural moment”.
- With decades of global experience, C.S.A.’s integration of influencer & entertainment marketing affords brands all-important multi-cultural brand relevance.
There is no doubt that – even before the recent magazine blood-letting – the media landscape was changing so rapidly that brands were simply playing catch-up. Moreover, since the advent of Covid-19, the way media consumption has evolved is forcing brands to figure out a marketing attribute often in short supply: authenticity.
There’s not an absolute, all-defining moment, but the media shift happened in a big way around 2015, when tech innovation saw the rise of the influencer, along with personal brand marketing.
In the Covid-era, where performances and events remain non-existent, mobile (the key information portal for many) is even more important as talent are obliged to use their own channels more strategically to produce “always on” content.
What we have recognised is that the brand/talent ecosystem needs to evolve even further to make for authentic engagement and real impact. As the world changes culturally and economically, people are more connected than ever and the result for brands is their relevance depends to a large degree on their place in the zeitgeist.
By aligning talent with brands & entertainment offerings, especially those who represent a defining spirit of the times, CSA sets out to help brands matter more by redefining their cultural relevance and ensuring their messaging identifies with the ideas and beliefs of the time.
It’s something no brand can afford to ignore.