THE WIRE
It’s the return of the MAMA’s
MTV Africa Music Awards return virtually live DJ Khaled to host A number of SA Artists and Genre’s represented See all the nominations The iconic, annual MTV...
The DO’s, DON’Ts & TAKEOUTS for Influencer Marketing 2021
The Entertainment Factor Omni-present branding Reality bites Avoiding tone deaf narratives DO'sLet me entertain you! If 2020 proved one thing it’s that...
Meet the Agency at the center of culture, It’s more than just P.R.
CSA Global presents a 360 Communications division able to place brands in the world of who matters most – the consumer – and their world in yours. We have...
Davin Phillips shares insider influencer marketing trends for 2021.
The continued rise of micro influencers. Performance-based influencer marketing - it’s a thing. The data analytics turning influencer casting into science....
What happens when people don’t trust your brand? Welcome the “Sincerity” trend!
Whatsapp tries to contain fallout after privacy policy update. Downloads of Signal and Telegram skyrocket. Tesla CEO Elon Musk tweets “Use Signal”. A...
How the pandemic changed shopping and now your branding needs to as well!
Consumers are open to online retail, more than ever. Developing markets are catching up to online retail. Brands need to reach & retain customers online....
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CSA’s monthly cultural portal, The WIRE connects the dots of culture. With concise stories, many with video content, take a premium dive into the world of African entertainment & cultural fluidity. It’s one thing to be hip to what’s happening but it is another to know why.
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