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About

Bridging brands & culture through unforgettable storytelling.

As one of Africa's leading and award-winning entertainment, marketing, and talent agencies, CSA is passionate about showcasing African narratives and merging them with pop culture, philanthropy, and impact. As a result, CSA also helps create opportunities for African artists, providing them with a platform to reach a global audience.

Our mission.

We connect brands with the storytellers who produce powerful, authentic content and deliver it to the people they influence most, building cultural brand relevance in the process.

800+
Clients worked with
$1B+
Earned media generated
26
Years at the front of culture
87+
Markets activated

Our proprietary tools.

The in-house intelligence that turns cultural instinct into a repeatable system.

1

CSA Compass

Cultural Campaign Blueprint

Defines a brand's cultural positioning and the tribes or spaces where it should credibly play.

2

Culture Quotient Index

Brand Relevance Radar

Measures how "culturally fluent" a brand is versus competitors and where white space exists.

3

Talent Dashboard

Human-Led Talent Profiling

Evaluates talent beyond metrics - by purpose, opinion and influence within culture.

4

CSA Influence Index

Campaign Performance Suite

Connects influencer and PR activity to brand lift, sentiment and earned conversation.

5

Amplification Engine

Seeding & Storytelling Ripple Model

A 1:9:90 approach that scales content and PR narratives through connected communities.

6

Storytelling, Not Selling

Influencer Asset Creation

Ensures every piece of content tells a story that builds emotion and authenticity.

Our Distinct Advantage.

Six reasons the work lands, and keeps moving culture forward.

01

Experience-led

We design culture-rich, immersive moments that audiences feel and remember.

02

Built to scale

Every idea is architected for amplification - across platforms, countries and channels.

03

One engine, all gears

Media. Creative. Talent. Tech. Strategy. Integrated under one roof, with no silos.

04

Local depth, global firepower

Deep roots in Africa, global reach via 87+ markets and major creative hubs.

05

Impact obsessed

We don't just track awareness, we track influence, action and ROI.

06

Culturally invested

We help brands matter more by contributing to culture, not just capitalizing on it.

Our Network.

3 Global HubsCape Town · London · Los Angeles
10 African MarketsConnected across the continent
87 Markets WorldwideWhere culture meets commerce
One Global NetworkGlobal reach. Local credibility.

Executive board.

The people behind the influence. A powerful collective of industry leaders, strategists and cultural architects driving the ideas, partnerships and experiences that move brands, talent and culture across the world.

Davin Phillips

Davin Phillips

Executive Director & Managing Partner

Davin is a brand and new-media specialist with a renowned and respected insight into developing innovative strategies for African markets.

Marc Le Chat

Marc Le Chat

Co-Founder & MD · CSA Inc

Marc is an esteemed writer overseeing editorial direction and strategy. He has been a judge on the prestigious PICA Awards and was Miriam Makeba's personal publicist for 15 years.

Brannon Phillips

Brannon Phillips

Executive Director · Los Angeles

Brannon's strategic approach drives CSA's brand campaigns across the US and Africa. Based in Los Angeles, his insights into global trends and start-up culture keep CSA at the cutting edge.

Jaren Phillips

Jaren Phillips

Chief Financial Officer

Managing the financial process and internal systems, Jaren brings significant expertise and experience to bear on both existing operations and new business.

Francine Le Chat
Founder

Francine Le Chat

Founder & Chairperson · 1955-2017

A visionary publicist, theatre and television producer, and philanthropist, Fran was integral in building CSA into a cultural force. At a pivotal time in South Africa's history, she brought global icons including Naomi Campbell, Herb Ritts, Djimon Hounsou and Kimora Lee Simmons to the country, creating powerful new connections between South African talent and the world.

She opened CSA's Los Angeles office, expanded the agency's international reach and gave African talent greater visibility, credibility and access on the global stage. Her legacy lives in the careers she shaped, the doors she opened and the belief that African talent belongs at the centre of global culture.

Her name remains at the foundation of CSA. Her standard still sets the bar.

Awards & recognition.

The Sabre Awards
The Telly Awards
Prism Awards
Creative X Award
Loeries

Let's build what culture
talks about next.

admin@csa.global
Cape TownHQ - Africa
JohannesburgSouth Africa
Los AngelesHQ - Americas
LondonUnited Kingdom
LagosNigeria
ParisFrance