Case Study / Events & Activations
A Very Bonang Year
CSA managed all communications and publicity across key lifestyle and entertainment media platforms, amplifying Bonang Matheba’s global adventures…
Client
Bonang Matheba
01
Challenge
Generate media and social media buzz around the broadcast of the two-part TV special, A Very Bonang Year , on SABC
02
The Big Idea
CSA managed all communications and publicity across key lifestyle and entertainment media platforms, amplifying Bonang Matheba’s global adventures and personal milestones to ensure maximum audience engagement
03
Execution
Part 1 achieved a record-breaking 1.86 million viewers and 1.3 billion hashtag impressions for #AVeryBonangYear. Part 2 surpassed expectations with 2 million viewers and 2.2 billion impressions, solidifying the special as a cultural phenomenon