CÎROC Pineapple Global
CSA curated a luxury, three-day tropical experience in Mauritius under the “Tropical Luxury” theme.
Challenge
Generate media and social media buzz around the global launch of CÎROC Pineapple in Mauritius
The Big Idea
CSA curated a luxury, three-day tropical experience in Mauritius under the “Tropical Luxury” theme. The event featured top talent from Africa, Poland, and Turkey, including Nigerian superstars Banky W and D’Banj, South African icons Da L.E.S, DJ Dimplez, David Tlale, and Bonang Matheba, combining music, fashion, and entertainment to embody the brand’s luxury lifestyle
Execution
CSA managed every aspect of the event, from securing media coverage and coordinating celebrity attendance to overseeing the main event and producing a showreel for global amplification across media platforms