Corona: Colombia Island
Corona launches its very own Island off the coast of Colombia and, to celebrate, invites consumers to a transformative experience at “Corona Island”…
Challenge
Share with multi-platform audiences that 95% of our lives are spent indoors and, of that, more than half is spent in the office. Show the impact of this and present an alternative that aligns with the brand’s narrative
The Big Idea
Corona launches its very own Island off the coast of Colombia and, to celebrate, invites consumers to a transformative experience at “Corona Island” where they can disconnect from everyday hustle and bustle and reconnect with nature
Execution
Develop a PR strategy that ensures Corona is always top of consumers’ minds during the campaign. The focus was on the journey leading to the Island, bringing Corona’s brand ethos and intrinsics to life