‘Jigsaw Tribe’ NFT Series
C.S.A.GLOBAL assisted in coordinating and executing the ‘Jigsaw Tribe’ NFT project in partnership with Binance Charity and Binance NFT Marketplace.
Challenge
Generate media and socially relevant buzz surrounding the high-end auction of a series of premium NFT Artworks from Nissi Ogulu
The Big Idea
C.S.A.GLOBAL assisted in coordinating and executing the ‘Jigsaw Tribe’ NFT project in partnership with Binance Charity and Binance NFT Marketplace. The campaign included promotional assets (videos, website, social media), press release syndication, stakeholder management, NFT pricing strategies, and final animation edits
Execution
The exclusive ‘Jigsaw Tribe’ NFT series explored Africa’s musical heritage through animated instruments. The artwork was sold in a premium auction, with a percentage of sales supporting The Reach, a Nigerian initiative providing meals and community support. The campaign was amplified through digital engagements and interviews with Nissi Ogulu