Public Figure
CSA managed all communications across key lifestyle and entertainment media platforms, ensuring the documentary’s themes and Bonang’s involvement…
Challenge
Generate media and social media buzz around the release of the documentary Public Figure , co-produced by and starring Bonang Matheba, on both the international film festival circuit and local showings
The Big Idea
CSA managed all communications across key lifestyle and entertainment media platforms, ensuring the documentary’s themes and Bonang’s involvement resonated with audiences locally and globally
Execution
Through strategic media outreach, digital engagement, and leveraging Bonang’s influential profile, CSA successfully positioned Public Figure as a must-watch documentary, sparking conversations around social media culture and personal branding