Red Bull Cape Town Circuit
CSA cast influencers and created an influencer Social Media programme; talent management with regards to posts & event attendance; managed publicity…
Challenge
To create awareness of the REDBULL F1 Circuit race in Cape Town
The Big Idea
CSA cast influencers and created an influencer Social Media programme; talent management with regards to posts & event attendance; managed publicity & transport arrangements for talent to attend event. In another first, Tlale designed a limited-edition RED by David Tlale clutch bag , crafted from premium leather. Only 1,000 bags were made, available exclusively to Vodacom Red subscribers who upgraded or signed up during June and July 2018
Execution
CSA managed the end-to-end influencer experience , overseeing talent selection, content creation, event attendance, and publicity. By blending influencer marketing, digital storytelling, and PR , CSA helped position the Red Bull F1 Circuit Race as an unmissable experience in Cape Town