Stella Artois: Let’s Do Dinner
Stella Artois enlisted actors Nomzamo Mbatha and Kat Sinivasan to champion the power of a shared meal, turning solo dining into a national conversation about reconnecting over dinner.
Challenge
With over 50% of adults in South Africa dining solo, Stella Artois aimed to combat loneliness and inspire people to reconnect over a meal. The goal was to encourage consumers to break from their routines and dine together
The Big Idea
Stella Artois emphasized the importance of togetherness by enlisting popular personalities, actors Nomzamo Mbatha and Kat Sinivasan, whose busy lives helped promote the message of shared meals. Nomzamo participated in “Let’s Do Dinner” in New York City with international stars before hosting a similar event in South Africa with Kat. By partnering with influencers who resonated with the target audience, Stella Artois sparked meaningful conversations about the significance of dinner gatherings and their role in bringing people together
Execution
Nomzamo Mbatha launched the campaign with an intimate Instagram Live alongside Kat Sinivasan, sparking conversation across social media. She then brought global glamour to the local campaign by attending Stella Artois’ “World’s Greatest Dinner” in NYC. Ten creators from The Artois Collective further amplified the “Let’s Do Dinner” message through engaging content. The campaign culminated in a star-studded Johannesburg dinner, celebrating connection and Stella Artois’ commitment to meaningful moments