‘Time to Heal’ NFT Series
CSA conceptualized an exclusive NFT artwork series featuring Djimon Hounsou and artist LÁOLÚ, which was auctioned on the Binance NFT Marketplace.
Challenge
Generate media and socially relevant buzz surrounding the high-end auction of premium NFT artworks created through the collaboration of A-list Hollywood actor Djimon Hounsou and artist LÁOLÚ, on the Binance NFT Marketplace
The Big Idea
CSA conceptualized an exclusive NFT artwork series featuring Djimon Hounsou and artist LÁOLÚ, which was auctioned on the Binance NFT Marketplace. Proceeds supported the Djimon Hounsou Foundation, aiming to reconnect the African Diaspora with the motherland and combat modern-day slavery and human trafficking
Execution
The “TIME TO HEAL” series featured five unique portraits of Djimon Hounsou, painted with LÁOLÚ’s famous body art. The campaign was amplified through strategic media and digital engagements, along with interviews by Djimon and LÁOLÚ, emphasizing the cultural and humanitarian importance of the initiative