We connect brands with the storytellers who produce powerful, authentic content and deliver it to the people they influence most, building cultural brand relevance in the process.
We exist to make brands matter more
Our love for Africa has been cemented over years of experience across the continent. Recognising logistical restrictions around traditional media, we provide innovative and non-traditional ways to distribute content – affording brands “leapfrog abilities” to communicate with their audiences.
We also represent and work with some of Africa’s most recognised talent, both on the continent & globally, while building opportunities within the cultural & creative economy.
Set in the heart of the global entertainment industry, CSA’s Beverly Hills headquarters has direct access to international talent, enabling the agency to operate as a powerful global network with real impact.
Simultaneously, CSA offers an effective approach to both bringing Africa to the world as well as enabling trans-Atlantic brands with the opportunity to break into the African market.
As the globe turns its attention to Africa, we identify and amplify trends, taste makers and cultural innovators who resonate with the African Diaspora. The diaspora often influence, and are influenced by events, shifts, trends in their country of origin – catalyzing an afrocentric touch to global culture.
FRAN LE CHAT
FOUNDER AND CHAIRPERSON OF CSA
A visionary publicist, theatre & TV producer and philanthropist, CSA Founder, Fran Le Chat took the company into the entertainment world by bringing celebrities such as; Naomi Campbell, Herb Ritts, Djimon Hounsou & Kimora Lee-Simmons to South Africa. Nothing was too big. She launched the first Planet Hollywood in Africa and raised millions of rands in the Mandela Legacy Canvas for the NMF. Fran also opened the office in Los Angeles, where she was also based until her untimely passing.
CHIEF FINANCIAL OFFICER
Managing the financial process and internal systems, Jaren brings significant expertise & experience to bear on both existing operations and new business.
MARC LE CHAT
CO-FOUNDER AND MD CSA INC
Marc is an esteemed writer, overseeing editorial direction & strategy. Marc has been a judge on the prestigious PICA Awards and was also Miriam Makeba’s personal publicist for 15 years.
Davin is a brand and new media specialist with a renowned and respected insight into developing innovative strategies for African markets.
NEW BUSINESS DIRECTOR
Brannon’s methodical approach has seen him steering activations and brand campaigns in both the US and Africa. Based in Los Angeles, he has extensive insights into global trends, working with various start-ups.