About CSA

Positioned at the intersection of talent, brands, technology and experiences, CSA is an award-winning talent and communication firm that seeks to support agencies and marketers by creating limitless opportunities for brands by aligning those who shape global popular culture.

Communications

From a team of high-concept media strategists to social media geeks, design gurus, story-telling copy-writers and publicists, CSA presents a 360 Communications division able to place brands in the world of who matters most – the consumer – and their world in yours.

Talent

Today, the confluence of brands and influential talent is more important than ever. The role of Influencers is to construct effective, creative brand narratives proving essential to increasing brand affinity and targeted awareness.

Activations

Often, experiences play a key role in redefining brand relevance. With a network of high-level professionals – from staging specialists to directors, producers and logistics kingpins – CSA’s Activate division provides brands with extraordinary, integrated experiences.

COMMUNICATION.

TALENT.

ACTIVATE.

SPORT.

AT THE EPICENTER
OF POP CULTURE

REIMAGINING URBAN CULTURAL BRAND RELEVANCE

WE EXIST TO MAKE BRANDS MATTER MORE

SPECIALISING IN MULTI CULTURE BRAND RELEVENCE

Comprising of specialists in entertainment & cultural brand marketing, CSA’s diverse global team of individuals in Cape Town, Los Angeles, Lagos and London are passionate experts across all aspects of popular culture, providing brands with singular, strategic access into this world through integrated story-telling.

AS FEATURED ON

CSA’s monthly cultural portal, The WIRE connects the dots of culture. With concise stories, many with video content, take a premium dive into the world of African entertainment & cultural fluidity. It’s one thing to be hip to what’s happening but it is another to know why.

Latest PROJECTS

LET’S DO DINNER with Stella Artois in NYC

Actress Nomzamo Mbatha attends Stella Artois’ Let’s Do Dinner in New York. The event, hosted by Ludacris, Zoe Saldana, Matt Damon and Jeremy Allen White, celebrated the power of human connection, along with “some of the world’s most interesting people”.

Forbes: The Future Of African Music

Social media is the reason the rest of the world has been able to reach Africa. Technology, including streaming and connectivity, has allowed us to go into other regions across the continent. We connect Africa to the world through storytelling. Read More.

The Loeries 2023 Masterclass Series

In the contemporary marketing and brand promotion landscape, Culture & Entertainment have emerged as formidable tools that wield substantial influence in shaping consumer perceptions and fostering brand engagement. Read More.

Keeping Walking: Africa Top 30

Keep Walking: Africa Top 30, an innovative, pan-African campaign from Johnnie Walker, in association with Trace. Its mission: to identify & celebrate 30 next gen African cultural visionaries across music, film, media, fashion, and art. Read More.

CORONA ISLAND

Corona opens up its own Island off the coast of Colombia and, to celebrate, invites consumers to a transformative experience at Corona Island where they can disconnect from everyday hustle and bustle and reconnect with nature. Read More.

FREE SURFER

Exploring themes of freedom that the ocean brings, Free Surfer from Corona Studios stars the world’s first black pro-Big Wave champion, Cass Collier, and SA’s first black lifeguard-surfer, Khanyisa Mngqibisa. Read More.

BUDWEISER – FIFA™ WC

Budweiser invited 250 of the world’s most eclectic and artistic creators & innovators to an immersive experience at the FIFA™ World Cup in Qatar 2022, in the name of expression and collaboration. South Africa was represented by Mzansi’s favourite female DJ duo, TxC, who have broken barriers. Read More.

STELLA ARTOIS - PURE MALT

Innovative, ambient OOH Art installations created by local artists using Pure Malt as a medium. Narrative: In The Right Hands, Pure Malt becomes Pure Art. Read More.

FREE RANGE HUMANS

Free Range Humans is an original, digital content series from Corona Studios, including two South Africans who follow their passions to live close to nature. CSA handled the launch in South Africa, staging a social experiment where “caged human”, Clifford Young, spent 15 hours a day for five days, living his life inside a giant glass box. Other efforts included all P.R and communications, as well as social media amplification.

JIGSAW TRIBE - NFT ARTWORK SERIES

The foundation of the NFT series lies in the unconventional, contemporarily driven style of paintings and artistic, innovative design to a deep involvement in the digital realm with the founding of Creele Animation Studios, which creates black and African content with storytelling through animation, music, the metaverse and games. Read More.

LATEST PROJECTS

LET’S DO DINNER with Stella Artois in NYC

Actress Nomzamo Mbatha attends Stella Artois’ Let’s Do Dinner in New York. The event, hosted by Ludacris, Zoe Saldana, Matt Damon and Jeremy Allen White, celebrated the power of human connection, along with “some of the world’s most interesting people”.

Forbes: The Future Of African Music

Social media is the reason the rest of the world has been able to reach Africa. Technology, including streaming and connectivity, has allowed us to go into other regions across the continent. We connect Africa to the world through storytelling. Read More.

The Loeries 2023 Masterclass Series

In the contemporary marketing and brand promotion landscape, Culture & Entertainment have emerged as formidable tools that wield substantial influence in shaping consumer perceptions and fostering brand engagement. Read More.

Keeping Walking: Africa Top 30

Keep Walking: Africa Top 30, an innovative, pan-African campaign from Johnnie Walker, in association with Trace. Its mission: to identify & celebrate 30 next-gen African cultural visionaries across music, film, media, fashion, and art. Read More.

CORONA ISLAND

Corona opens up its own Island off the coast of Colombia and, to celebrate, invites consumers to a transformative experience at Corona Island where they can disconnect from everyday hustle and bustle and reconnect with nature. Read More.

FREE SURFER

Exploring themes of freedom that the ocean brings, Free Surfer from Corona Studios stars the world’s first black pro-Big Wave champion, Cass Collier, and SA’s first black lifeguard-surfer, Khanyisa Mngqibisa. Read More.

BUDWEISER – FIFA™ WC

Budweiser invited 250 of the world’s most eclectic and artistic creators & innovators to an immersive experience at the FIFA™ World Cup in Qatar 2022, in the name of expression and collaboration. South Africa was represented by Mzansi’s favourite female DJ duo, TxC, who have broken barriers. Read More.

STELLA ARTOIS – PURE MALT

Innovative, ambient OOH Art installations created by local artists using Pure Malt as a medium. Narrative: In The Right Hands, Pure Malt becomes Pure Art. Read More.

FREE RANGE HUMANS

Free Range Humans is an original, digital content series from Corona Studios, including two South Africans who follow their passions to live close to nature. CSA handled the launch in South Africa, staging a social experiment where “caged human”, Clifford Young, spent 15 hours a day for five days, living his life inside a giant glass box. Other efforts included all P.R and communications, as well as social media amplification.

JIGSAW TRIBE - NFT ARTWORK SERIES

The foundation of the NFT series lies in the unconventional, contemporarily driven style of paintings and artistic, innovative design to a deep involvement in the digital realm with the founding of Creele Animation Studios, which creates black and African content with storytelling through animation, music, the metaverse and games. Read More.

WHERE TO FIND US

Johannesburg

Cape Town

Los Angeles

Lagos

London

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