COMMUNICATION.

TALENT.

ACTIVATE.

SPORT.

AT THE EPICENTER
OF POP CULTURE

REIMAGINING URBAN CULTURAL BRAND RELEVANCE

WE EXIST TO MAKE BRANDS MATTER MORE

SPECIALISING IN MULTI CULTURE BRAND RELEVENCE

CSA’s monthly cultural portal, The WIRE connects the dots of culture. With concise stories, many with video content, take a premium dive into the world of African entertainment & cultural fluidity. It’s one thing to be hip to what’s happening but it is another to know why.

Fela Kuti: The Original African Rockstar

...

Meet the African Popstar Prince: Joe Boy.

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Latest PROJECTS

SMIRNOFF GAMES NIGHT

Smirnoff Vodka presented a six-episode popular culture trivia celebrity Games Night show online, hosted by DJ Doowap with celebrity guests facing off for bragging rights. CSA handled all communication around the show, using celebrity news to influence brand traction and relevance.

“WE DESERVE BETTR”

For the launch of Gen Z-focused financial institution, Bettr Bank, CSA identified two key influencers, Costa Titch and Dee Koala, to create a trap hit that captured the imagination of the demographic. CSA then handled communications across all youth lifestyle platforms as well as financial literacy, tech and business, setting the scene for Bettr’s introduction as the go-to young adult bank.

CSA & Sony

Sony Music Entertainment Africa and CSA announced an exciting joint venture which will facilitate existing artist-brand opportunities and develop new talent on the continent.

BNG NECTAR

The House of BNG launches one of SA’s first true sparkling wine in a can!

Bonang Matheba’s House of BNG continues its unstoppable ascent in the South African luxury beverage market with its latest release, BNG Nectar, one of the first South African luxury beverage brands to produce a true sparkling wine in a can. The BNG Nectar Rose and BNG Nectar Blanc release follows the launch of the brand’s successful Brut and Brut Rose MCCs last year and the Prestige Reserve earlier this year.

Latest Projects

SMIRNOFF GAMES NIGHT

Smirnoff Vodka presented a six-episode popular culture trivia celebrity Games Night show online, hosted by DJ Doowap with celebrity guests facing off for bragging rights. CSA handled all communication around the show, using celebrity news to influence brand traction and relevance.

“WE DESERVE BETTR”

For the launch of Gen Z-focused financial institution, Bettr Bank, CSA identified two key influencers, Costa Titch and Dee Koala, to create a trap hit that captured the imagination of the demographic. CSA then handled communications across all youth lifestyle platforms as well as financial literacy, tech and business, setting the scene for Bettr’s introduction as the go-to young adult bank.

CSA & Sony Music

Sony Music Entertainment Africa and CSA announced an exciting joint venture which will facilitate existing artist-brand opportunities and develop new talent on the continent.

BNG NECTAR

The House of BNG launches one of SA’s first true sparkling wine in a can!

Bonang Matheba’s House of BNG continues its unstoppable ascent in the South African luxury beverage market with its latest release, BNG Nectar, one of the first South African luxury beverage brands to produce a true sparkling wine in a can. The BNG Nectar Rose and BNG Nectar Blanc release follows the launch of the brand’s successful Brut and Brut Rose MCCs last year and the Prestige Reserve earlier this year.