COMMUNICATION.

TALENT.

ACTIVATE.

SPORT.

AT THE EPICENTER
OF POP CULTURE

REIMAGINING URBAN CULTURAL BRAND RELEVANCE

WE EXIST TO MAKE BRANDS MATTER MORE

SPECIALISING IN MULTI CULTURE BRAND RELEVENCE

Comprising of specialists in entertainment & cultural brand marketing, CSA’s diverse global team of individuals in Cape Town, Los Angeles, Lagos and London are passionate experts across all aspects of popular culture, providing brands with singular, strategic access into this world through integrated story-telling.

AS FEATURED ON

CSA’s monthly cultural portal, The WIRE connects the dots of culture. With concise stories, many with video content, take a premium dive into the world of African entertainment & cultural fluidity. It’s one thing to be hip to what’s happening but it is another to know why.

Latest PROJECTS

STELLA ARTOIS - PURE MALT

Executed in collaboration with three top South African artists: Yay Abe, Baba Tjeko and Sindiso Nyoni, all of whose styles have thrilled the local & global art world. Stella Artois created ART not ADS  in an exciting FIRST EVER national installation,  INSPIRED BY and MADE with MALT. The campaign was amplified by strategic media and digital engagement as well as one-on-one interviews with the artists, who narrated the message that: “IN THE RIGHT HANDS, PURE MALT BECOMES PURE ART”.

FREE RANGE HUMANS

Free Range Humans is an original, digital content series from Corona Studios, including two South Africans who follow their passions to live close to nature. CSA handled the launch in South Africa, staging a social experiment where “caged human”, Clifford Young, spent 15 hours a day for five days, living his life inside a giant glass box. Other efforts included all P.R and communications, as well as social media amplification.

STELLA ARTOIS "WET PAINT"

The Stella Artois Wet Paint campaign took the form of a social experiment. Eight artworks were painted onto benches by artists Baba Tjeko and Curious Lauren and placed at the busiest public spaces in South Africa. CSA handled all the publicity for “Wet Paint”, creating positive brand association & talk ability, keeping social distancing top of mind, whilst amplifying the narrative through media.

CASA CORONA

A local getaway destination series featuring 4 South African personalities conceptualized by Corona. CSA handled all the communications across multiple lifestyle & entertainment platforms.

A VERY BONANG YEAR

Two-part T.V special. A Very Bonang Year follows SA’s Biggest media personality; Bonang Matheba on her global adventures, giving fans a unique insight into what was Bonang’s biggest year yet. Not only did CSA co-produce the two-part T.V. Special, but also handled all communications across multiple lifestyle and entertainment platforms, amplifying social media buzz surrounding the broadcast of the two-part T.V special on SABC 2.

SMIRNOFF GAMES NIGHT

Smirnoff Vodka presented a six-episode popular culture trivia celebrity Games Night show online, hosted by DJ Doowap with celebrity guests facing off for bragging rights. CSA handled all communication around the show, using celebrity news to influence brand traction and relevance.

“WE DESERVE BETTR”

For the launch of Gen Z-focused financial institution, Bettr Bank, CSA identified two key influencers, Costa Titch and Dee Koala, to create a trap hit that captured the imagination of the demographic. CSA then handled communications across all youth lifestyle platforms as well as financial literacy, tech and business, setting the scene for Bettr’s introduction as the go-to young adult bank.

CSA & Sony

Sony Music Entertainment Africa and CSA announced an exciting joint venture which will facilitate existing artist-brand opportunities and develop new talent on the continent.

BNG NECTAR

The House of BNG launches one of SA’s first true sparkling wine in a can!

Bonang Matheba’s House of BNG continues its unstoppable ascent in the South African luxury beverage market with its latest release, BNG Nectar, one of the first South African luxury beverage brands to produce a true sparkling wine in a can. The BNG Nectar Rose and BNG Nectar Blanc release follows the launch of the brand’s successful Brut and Brut Rose MCCs last year and the Prestige Reserve earlier this year.

Latest Projects

STELLA ARTOIS - PURE MALT

Executed in collaboration with three top South African artists: Yay Abe, Baba Tjeko and Sindiso Nyoni, all of whose styles have thrilled the local & global art world. Stella Artois created ART not ADS  in an exciting FIRST EVER national installation,  INSPIRED BY and MADE with MALT.

The campaign was amplified by strategic media and digital engagement as well as one-on-one interviews with the artists, who narrated the message that: “IN THE RIGHT HANDS, PURE MALT BECOMES PURE ART”.

FREE RANGE HUMANS

Free Range Humans is an original, digital content series from Corona Studios, including two South Africans who follow their passions to live close to nature. CSA handled the launch in South Africa, staging a social experiment where “caged human”, Clifford Young, spent 15 hours a day for five days, living his life inside a giant glass box. Other efforts included all P.R and communications, as well as social media amplification.

CASA CORONA

A local getaway destination series featuring 4 South African personalities conceptualized by Corona. CSA handled all the communications across multiple lifestyle & entertainment platforms.

A VERY BONANG YEAR

Two-part T.V special. A Very Bonang Year follows SA’s Biggest media personality; Bonang Matheba on her global adventures, giving fans a unique insight into what was Bonang’s biggest year yet. Not only did CSA co-produce the two-part T.V. Special, but also handled all communications across multiple lifestyle and entertainment platforms, amplifying social media buzz surrounding the broadcast of the two-part T.V special on SABC 2.

STELLA ARTOIS "WET PAINT"

The Stella Artois Wet Paint campaign took the form of a social experiment. Eight artworks were painted onto benches by artists Baba Tjeko and Curious Lauren and placed at the busiest public spaces in South Africa. CSA handled all the publicity for “Wet Paint”, creating positive brand association & talk ability, keeping social distancing top of mind, whilst amplifying the narrative through media.

SMIRNOFF GAMES NIGHT

Smirnoff Vodka presented a six-episode popular culture trivia celebrity Games Night show online, hosted by DJ Doowap with celebrity guests facing off for bragging rights. CSA handled all communication around the show, using celebrity news to influence brand traction and relevance.

“WE DESERVE BETTR”

For the launch of Gen Z-focused financial institution, Bettr Bank, CSA identified two key influencers, Costa Titch and Dee Koala, to create a trap hit that captured the imagination of the demographic. CSA then handled communications across all youth lifestyle platforms as well as financial literacy, tech and business, setting the scene for Bettr’s introduction as the go-to young adult bank.

CSA & Sony Music

Sony Music Entertainment Africa and CSA announced an exciting joint venture which will facilitate existing artist-brand opportunities and develop new talent on the continent.

BNG NECTAR

The House of BNG launches one of SA’s first true sparkling wine in a can!

Bonang Matheba’s House of BNG continues its unstoppable ascent in the South African luxury beverage market with its latest release, BNG Nectar, one of the first South African luxury beverage brands to produce a true sparkling wine in a can. The BNG Nectar Rose and BNG Nectar Blanc release follows the launch of the brand’s successful Brut and Brut Rose MCCs last year and the Prestige Reserve earlier this year.

WHERE TO FIND US

Johannesberg

Cape Town

Los Angeles

Lagos

London

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